Patients are becoming true consumers of healthcare. This is a good thing.
Let’s be clear – healthcare is unique from other markets. Catastrophe will happen
and all that should matter is obtaining prompt treatment. The patient can’t be a
proactive consumer –shopping for prices and quality - in these scenarios.
But around 40% of the time, the patient has a legitimate opportunity to shop for care:
the needed procedure is not urgent, there are multiple nearby providers
and a huge range of prices. The problem is that shopping in the complex world of health
insurance and healthcare is not easy.
CaredUp is driven to make this easy.