Patients are becoming true consumers of healthcare. This is a good thing.
Let’s be clear – healthcare is unique from other markets. Catastrophe will happen and all that should matter is obtaining prompt treatment. The patient can’t be a proactive consumer –shopping for prices and quality - in these scenarios.
But around 40% of the time, the patient has a legitimate opportunity to shop for care: the needed procedure is not urgent, there are multiple nearby providers and a huge range of prices. The problem is that shopping in the complex world of health insurance and healthcare is not easy.
CaredUp is driven to make this easy.